Sep 20, 2010
Keywords are King.
I’m currently checking out Compendium, a blogging and social media platform. It’s a nice piece of work, but what’s interesting about it is that it takes a totally different approach to blogging from the content-centric run of the mill. Instead, it analyzes your content, automatically tags your page by keywords, and then tells you if your post is sufficiently key-wordy. As a content admin, you’re encouraged to create as much content as possible in an effort to saturate your chosen keywords with links to your content in search results. The tactic is a powerful one in the near to mid term, but what does it do to search results over time?
What’s happened on the corporate side of the blogosphere is interesting. We create content for the sake of raising keyword relevance. I haven’t found a lot of competitors to C0mpendium (I’m looking for them, to compare), but I have a strong feeling their approach will become widespread. Will search engines respond? If every company that can afford it uses high-relevance blog posts to brush aside things like Yelp reviews, will they change their algorithms in response?
It’ll be interesting to see how this plays out.