Aug 12, 2010
Amusing e-mail preference center UX fail
I’ve been doing a tour de e-mail preference centers the last few days. I just returned from a seven week leave from my job, and I’m unsubbing from a lot of lists I’d put myself on for research purposes in an effort to clean up my e-mail.
I came across this amusing mistake from Urban Outfitters.
The site doesn’t recognize me, so it flashes up a SUBSCRIBE TO E-MAIL pop-up… On the e-mail unsubscribe page!
Oops. Don’t do this on your site!